

Who we've saved from a slow descent into blandness


Wild Notions let their brand launch go to the Dogs – with stunning results.
I helped them tell their brand story with illuminating social media campaigns, live events and markets, physical print media, and much more.
Many happy customers later and Wild Notions remain one of our favourite and most passionate littermates.




"We couldn't have launched our brand without Dec! If you're looking for someone who 'gets it' he's the man. We don't know how he does it but it's magic."
Trade Nation needed a new, unified Tone of Voice ahead of their massive brand refresh. That’s where it started, but it ended with me as part of their family for almost two years, crafting every word for their new website, powerful ad campaigns, email marketing, and more.






"Thank YOU Dec! You are the writer we've been looking for!!"
Head of Brand and Partnerships, Trade Nation


EU Commission called and Doghouse answered. Using powerful storytelling across crime scene investigation, space exploration, lab experiments and more, we crafted the powerful creative vehicles to drive home the message: science is a joy.
Check them out here. I wrote them all.


Some tech companies here, financial services there, pet products, education, big events, wee events: the list of Doghouse work goes on.
Dec here...
Thanks for sticking with me and sorry to any designers having a migraine looking at this page. I'm crap at putting my work out there. So, if something catches your eye and makes you go, 'whoa! What the hell is that?' then you owe me a shout.





